My name is Markus Hottenrott and as a specialist for BPC+E, I have contributed my expertise to a wide range of projects over the past 20 years. The name stands for BrainPixelCode+Engineering and summarizes my accumulated experience in the fields of process transformation and product development, where I can best apply my interdisciplinary strengths.
The idea for this book came to me in 2012. It was the time when I became a father and was thinking about "social networks". As usual, it's not just about the tech companies, but about something that goes beyond that.
In 2018, the idea for my first hybrid book matured. A mixture of guide, theoretical knowledge, video tutorial and notebook in an environment in which I was able to gain years of experience and where many projects still fail due to minor details.
I have been collecting "insights" in my projects from time to time since 2002. Sometimes it's simple things that make the difference between a project failing or not. So how about a book that summarizes these things?
The 2020 coronavirus pandemic and its global, economic and social consequences were tough. It's the year I went to market with uniforx to learn a lot about myself. This book is my exit strategy and reflection. And unfortunately, you can now read it here: Article